Net Power

Scope for regional languages on the net in India is increasing. Only 28% of the net users are preferring English sites according to JuxtConsult. Some of the key findings of the research firm's latest report titled, 'India Online 2008'are:

• There are 49 million Internet users in India, of which 40 million are in urban cities. Of these, 35 million are regular Internet users who log on at least once a month. Around 25 million Internet users are online daily.
• 77 per cent of the Internet users are in the age group of 19-35 years, 51 per cent are salaried employees in corporate houses and 30 per cent live in metros.
• most popular activities online are emailing (91 per cent), job search (72 per cent) and instant messaging (70 per cent). Other popular activities are checking news and sports, downloading music and movies, and checking cricket scores.
• Yahoo! is most used for email (51 per cent users), instant messaging (53 per cent), online news (16 per cent), net telephony (25 per cent), astrology (25 per cent), cinema (14 per cent) and mobile content (12 per cent).
• Google is the most used website for information search in English (81 per cent), search in local languages (65 per cent), real estate (23 per cent) and online learning or education (32 per cent).
• Naukri is used by 42 per cent of the respondents for job search. Yatra is most used for travel (18 per cent), Zapak is most used for games (32 per cent) and eBay is most used for online shopping (33 per cent).
• Bharatmatrimony is most used (36 per cent) in online matrimony, YouTube is most used for video sharing (43 per cent) and Cricinfo is used by 19 per cent of the users for sports. Raaga is the website most used for music (17 per cent), while Rediff is used by 19 per cent of the users for buying or renting a movie CD.